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HTC's Ladies phone "Rhyme"

HTC's Ladies phone "Rhyme"

Latest phone for ladies HTC RHYME 
     

 This new phone mixed up with all the garnishes which make this phone a perfect experience for female mobile users.The phone is Android 2.3 device with 3.7 Inch screen and a powerfull 1GHz Scorpion processor, Adreno 205 GPU, Qualcomm MSM8255 chipset.
the things that make  make a phone for ladeis are a very good battery timing .this phone gives u about 2 days timing and it has a 1600 mAh battery.
apart from these feature there is a light up charm indicator connected with this phone which soothes you with its simple light which blinks up on phone calls , text message ,alarm etc.

this phone carries all the styling looks wich which carries up personality of a girl.so i were a girl would have grabbed this phone instantly.this phone is out  up in market with priced at 545$ USD.The inbuilt memory capacity is 4GB on board storage and expand up-to 32GB microSD.
the phone also offers a battery charging stand which is completely suitable when u are at rest.the all features girls need lies in the phone.thanks to htc for lisning to girls and creating new user interface for girls.
 

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Nokia's Flexible Display

Image via CrunchBase

Nokia's Flexible Display

Nokia's Flexible touch screen

Nokia being one of the incredible brand introducing new technologies recently have introduce Amazing new Flexible touch screen called the Nokia Kinetic Device.Nokia keep on moving ahead in the world of high tech communications.With this new screen you can bend the device from the middle or from around the edges of phone.

The Bending is not only the feature of the phone, Nokia has optimized the bending of the phone to the user interface, creating a nice and classical experience while bending controls the device.Users can zoom in and out from the device while bending it from the middle and they can scroll down while bending from the edges.

 The great advantage over this feature is that capacitive touch screens don't allow user to use  phone without using the phone with hands, for instance user can not use the phone while wearing the gloves, but this feature in the phone allows to fully use the phone and take the best out of it without any hindrance.


The features of device  redefines the all the possibilities of mobile phone, and  leads the world to new creativities and innovations.

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world cheapest tablet @2250 - can buy this instead of buying mobile phone

World's cheapest tablet launched in India

See photo

NEW DELHI: India's finally got its much hyped ultra-low-cost tablet, Aakash. The government is buying the first units of the device for Rs 2250 each from a British company which is assembling the devices in India. They will initially be given to students for free in a pilot run of 100,000 units.

"The rich have access to the digital world, the poor and ordinary have been excluded. Aakashwill end that digital divide," Telecoms and Education Minister Kapil Sibal said.

The tablet runs on Android 2.2 (Froyo) and comes with a 7-inch resistive touchscreen with 800x480 resolution and weighs 350 grams. The tablet has a 256MB of RAM, a 32GB expandable memory slot and two USB ports.

The tablet comes with a 12-month replacement warranty and supports formats like DOC, DOCX, PDF and PPTX etc. Aakash has a standard 3.5mm headphone jack.

The tablet has a 2100mAh battery which can reportedly last for 2-3 hours depending on the usage. The device is also said to be completely made in India, as according to a review, a sticker at the back emphasises the fact. Aakash also reportedly packs some pre-loaded apps, however, lacks the Android Market Place.

DataWind, the British-based company that developed the tablet, said the cost would drop when mass production begins. The tablet will be commercially available from November for Rs 2999. The commercial version of the tablet would have no duty waivers or subsidy, as in the government's version and come with added features like an inbuilt cellular modem and SIM to access internet.

Initial reactions to the Aakash were mixed, with the mainly middle-class technology department students at the event saying it needed refinement but was a good option for the poor.

"It could be better," said Nikant Vohra, an electrical engineering student. "If you see it from the price only, it's okay, but we have laptops and have used iPads, so we know the difference."

Some 19 million people subscribe to mobile phones every month, making India the world's fastest growing market, but most are from the wealthier segment of the population in towns.

India lags behind fellow BRIC nations Brazil, Russia and China in the drive to get its 1.2 billion population connected to technologies such as the Internet and mobile phones, according to a report by risk analysis firm Maplecroft.

The number of Internet users grew 15-fold between 2000 and 2010, according to another recent report. Still, just 8 per cent of Indians have access. That compares with nearly 40 per cent in China.

Some 19 million people subscribe to mobile phones every month, making India the world's fastest growing market, but most are from the wealthier segment of the population in towns. 

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Could the Taj Mahal Really Collapse?

Local officials in Agra claim that the Taj Mahal might collapse in the next three to five years. Above, policemen patrolled through the Yamuna river besides Taj Mahal, Agra, Aug 21.

The white marble complex is undoubtedly India’s most-recognizable monument, inevitably featuring in the itinerary of most tourists and visiting heads of state (with the exception of U.S. President Barack Obama.)
It is understandable, then, that when the Daily Mail, the British tabloid, reported last week that the Taj Mahal risked collapsing, panic ensued.
But is there really reason to worry?
The alarm bells were first raised by Ramshankar Katheria, Agra MP for the opposition Bharatiya Janata Party. If he is to be believed, the monument built by Emperor Shah Jahan for his wife Mumtaz could collapse within three to five years. It’s not just the future of the monument that is at stake but that of India as a whole, Mr. Katheria told India Real Time in a recent interview. “India’s pride is in grave danger,” he said.
Mr. Katheria says the wooden foundations of the Mughal-era mausoleum, buried deep within the river Yamuna, are decaying due to the river’s receding water level. “The foundation is such that the water flow strengthens its hold to shoulder the monument,” he explained. “Not only are wooden planks loosening but (they) are also rotting due to lack of moisture in their surface,” he added.
He is the pioneer of the “Taj Bachao Sang,” or “Save the Taj Together” campaign, an initiative launched last year to protect the memorial. The campaign’s team, which includes historians and archeologists, also allege that cracks have emerged on the monument’s surface and that several minarets are showing signs of tilting. “Our conclusions are based on a systematic year-long research,” said the MP.
This is an issue Mr. Katheria has discussed with Prime Minister Manmohan Singh and President Pratibha Patil. “Promises were made during these meetings but not followed by tangible results from their end,” he said. “Our only request is that a strict enquiry is issued into the matter. Is that too much to ask for?”
Spokesmen for the Prime Minister were not immediately reachable for comment.
Other experts, however, disagree with Mr. Katheria’s assessment. The Archaeological Survey of India, the state-run agency in charge of preserving the monument, slammed these claims. “These are shameless publicity stunts deployed to attract media attention,” a senior ASI official based in Agra told India Real Time. He said this was a “pointless alarm” and the issue of the foundations was being “over exaggerated.” The official said that, following media reports, an ASI team of engineers and archaeologists went to examine the site and that “no major threat was detected.” He said the ASI “is undertaking all necessary measures to safeguard the Taj Mahal.”
A spokesman for Mr. Katheria said that his Taj Mahal campaign is in the broader national interest and that there is “no political agenda” behind it. He declined to comment on whether Mr. Katheria plans to run for upcoming elections in his home state of Uttar Pradesh, slated for 2012.
Ruknuddin Mirza, a conservation archeologist at the Indian National Trust For Art and Cultural Heritage (INTACH), also questioned Mr. Katheria’s alarmism. “Though it is of utmost importance to investigate these allegations, time and again ASI has substantiated their worth in preserving cultural heritage” he said.
This is not the first time the Taj Mahal has fallen prey to controversy. In the early 1980s, activist Mahesh Chander Mehta said pollution was damaging the white marble structure. It took around a decade before authorities backed his claims, with the Supreme Court ordering factories in and around Agra to be shut down.

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Developers believe Google+ can beat Facebook

Available since just more than a month ago and still only in a testing mode, the Google+ social network has already convinced some developers that it will eventually catch up with rival Facebook.

The new quarterly survey of mobile application developers by Web development tool maker by Appcelerator and market research firm IDC found that two-thirds of the 1,621 respondents to the question "Can Google+ catch up to Facebook?" replied yes. The reason: more than 68 percent of the respondents believe Google's other assets--search, YouTube, and maps, among others--trump Facebook's social graph lead.

Of course, Google+, which remains a "project" for the Web giant that only lets users in via invitations, has 20 million users, a far cry from Facebook's 750 million users. It's traffic may already be dipping as tech fashionistas look for the next big thing. But developers, cognizant of disruptive changes that trip up market leaders, are always keen to latch onto the next breakthrough. The survey suggests that many believe Google+ could be it.

 

"Developers are constantly going back and forth on the current real market need and on what's coming up," said Scott Schwarzhoff, Appcelerator's vice president of marketing and one of the surveys co-authors. "Google+ poses an interesting opportunity that catches their eye."

Never mind that Google+ hasn't given developers a set of application programming interfaces to write to yet. The developers in the Appcelerator survey are already keen to write programs for the new service.

The survey found that 72 percent of the respondents plan to write to Google+ APIs in the next 12 to 18 months. That's just one percentage point behind the number that plan to use Twitter's APIs, and only 11 percentage points behind Facebook.

Why so much enthusiasm for a brand-spanking-new service that doesn't even offer APIs yet? The respondents were bullish on Google's innovation with Google+, noting the Circles feature that lets users segment their friends into different groups, such as family, co-workers, or soccer team, and direct updates specifically to those groups. What's more, these are mobile developers and they believe that Google will bake Google+ into its Android mobile operating system, making it easy for them to create programs for devices.

Schwarzhoff believes that mobile developers will predominantly add Google+ features to existing applications, rather than gin up new programs made specifically for the service. But those programs will take advantage of features such as Circles that, the respondents believe, will improve customer loyalty by enabling more targeted use of their applications.

"What you want to do is drive reuse of applications," Schwarzhoff said. "Any feature that helps me do that stands tall."

Appcelerator and IDC conducted the survey Jun. 20 to Jun. 22. The companies surveyed 2,012 developers who use Appcelerator's Titanium application development platform. Appcelerator said that 30 percent of the respondents classified themselves as independent developers and the other 70 percent came from business. And 43 percent of the respondents live in North America, 33 percent live in Europe, the remaining 24 percent are scattered throughout the rest of the world.

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Facebook tweak reveals addresses, phone numbers

In what is potentially another privacy misstep, Facebook has made a change to a permissions dialog box users see when downloading third-party Facebook apps--a change that potentially makes users' addresses and phone numbers available to app developers.

The tweak was made known to developers of third-party apps last Friday night, by way of a post on the Facebook Developer Blog. Basically, when a person starts downloading a third-party Facebook app, a "Request for Permission" dialog box appears that asks for access to basic information including the downloader's name, profile picture, gender, user ID, list of friends, and more. What's new as of Friday is an additional section that asks for access to the downloader's current address and mobile phone number.

As mentioned in numerous media reports, the concern among Facebook users and privacy advocates is that users won't notice the change and will click the dialog box's Allow button unthinkingly. Further, people are worried that unscrupulous developers could cook up bogus apps with the sole purpose of capturing the private information--apps that wouldn't necessarily be spotted and taken down immediately. Aside from the potential for outright hacking and identity theft, it's not unheard of for app developers to sell information on Facebook users to data brokers.

Users of third-party Facebook apps can simply click the Don't Allow button--which reportedly won't interfere with a successful download--or they can remove their address and phone number from their Facebook profile.

Graham Cluely, with security company Sophos, suggested in his own blog post that users do the latter. (The post was brought to our attention by PC Magazine.)

"My advice to you is simple," Cluely wrote, highlighting the following with boldface text, "remove your home address and mobile phone number from your Facebook profile now."

Cluely also wondered if Facebook could have taken a safer approach.

"Wouldn't it be better if only app developers who had been approved by Facebook were allowed to gather this information?" he wrote. "Or--should the information be necessary for the application--wouldn't it be more acceptable for the app to request it from users, specifically, rather than automatically grabbing it?"

ZDNet Asia's sister site CNET e-mailed Facebook a request for comment but hadn't heard back by publication time.

Privacy was a major issue for Facebook last year, with the company provoking the concern ofprivacy advocates, lawmakers, and social-networking fans alike.

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Groups ask US Feds to ban Facebook's 'frictionless sharing'

A collection of advocacy groups today asked the Federal Trade Commission to ban Facebook's recently announced feature that allows automatic sharing of news articles and other information if users choose to enable it.

In a letter sent to the FTC, the groups allege that Facebook's automatic sharing feature announced last week at the F8 developer conference is an "unfair and deceptive trade practice" that violates federal law. The letter also raised concerns about Facebook's practice of collecting data about users even if they're logged out. (See ZDNet sister site CNET's F8 coverage.)

"Facebook's frictionless sharing and post-log-out tracking harms consumers throughout the United States by invading their privacy and allowing" for information to be used in ways consumers never expected, says the letter (PDF), which was prepared by the Electronic Privacy Information Center and signed by other liberal advocacy groups, including the Center for Digital Democracy, the ACLU, and the Center for Media and Democracy.

"Frictionless sharing" is one of the more intriguing--and controversial--services Facebook announced at the F8 conference this month

The idea is simple: Facebook can become a deeper part of your life by automatically reflecting what you're doing, with your permission, even if you don't click the Like button. When you use certain apps, the mere act of reading an article can place it in your Facebook news feed. Wired's Steven Levy has dubbed it "a remote-control autobiography."

Andrew Noyes, manager of public policy communications at Facebook, told CNET that "some groups believe people shouldn't have the option to easily share the songs they are listening to or other content with their friends. We couldn't disagree more."

EPIC Executive Director Marc Rotenberg told ZDNet sister site CNET: "The main point is that Facebook is encouraging users to 'share' information in ways that they do not truly control because it is Facebook that ultimately determines who will have access to the information users provided." (Here's an illustration of how Facebook's defaults have changed over time.)

Thursday's letter follows, as ZDNet sister site CNET previously reported, another one yesterday from two members of Congress who asked the FTC to investigate the possibility that Facebook violated the law when using cookies to record data about users who were not logged in.

Australian technologist Nik Cubrilovic highlighted the company's practices in a blog post on Sunday, which said that Web sites that use Facebook's "Like" buttons or other features import code from Facebook.com. That code, in turn, is executed by visitors' Web browsers and allows Facebook to use a unique cookie to learn what user is visiting these third-party Web sites.

Cubrilovic said in a followup post the next day that Facebook responded by making "changes to the logout process" and has "explained each part of the process" in detail.

Thursday's letter to the FTC from EPIC and the other advocacy groups said:

Facebook's tracking of post-log-out Internet activity violates both the reasonable expectations of consumers and the company's own privacy statements. Although Facebook has partially fixed the problem caused by its tracking cookies, the company still places persistent identifiers on users' browsers that collect post-log-out data and could be used to identify users. "Frictionless sharing" plays a leading role in the changes Facebook announced at the recent F8 development conference, and works through the interaction of Facebook's Ticker, Timeline, and Open Graph. These changes in business practices give the company far greater ability to disclose the personal information of its users to its business partners than in the past. Options for users to preserve the privacy standards they have established have become confusing, impractical, and unfair.

This approach eliminates what Mark Zuckerberg called the friction of clicking buttons to share information. It's true it could raise privacy concerns, and has already led to worries about how the Internet is becoming more boring--but, on the other hand, the Facebook users who turn it on presumably don't mind a bit of data exhibitionism.

EPIC and the other groups who signed today's letter, however, suggest that the possibility of misuse is enough to warrant the FTC banning Facebook's new technology. "Encouraging or prompting users to share personal information is detrimental to consumer privacy not only because the information will be exploited by Facebook and third parties for advertising and other purposes, but also because Facebook could unexpectedly and improperly" alter its terms of service, the letter says.

EPIC previously asked the FTC to pull the plug on Gmail, Google Docs, Google Calendar, and Google's other Web apps until government-approved "safeguards are verifiably established"--which the agency declined to do. EPIC also claimed, to no avail, that Google's Gmail service is illegal.

Berin Szoka, president of the free-market group TechFreedom, which is based in Washington, D.C., said today that: "What this really reveals is that (EPIC and its allies) just don't understand why people want to share information. There are lots of users who want to broadcast what movies they're watching, what music they're listening to, or what articles they're reading. Once again they're presuming to dictate what's appropriate for everyone else."

"Just because (EPIC director) Marc Rotenberg thinks that sharing is so dangerous it shouldn't be automated, that doesn't mean the rest of us should have to live in his antisharing world," Szoka said.

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Extract Gold from your Old Computers and Phones

Extract Gold from your Old Computers and Phones

Today gold reached another record level high that its costing 28,540 Rupees for 10grams of gold. In the international markets, like New york Commodity Exchange its costing $1900 for each Ounce (31.1 grams).

In India its must to purchase gold for all major occasions and weddings. So, i was thinking how to mine gold. With a little bit of searching i found out that gold is used in most mother boards of computers and other electronic items. The computer industry uses several hundred tons of the element every year. Traces of gold is found in almost all computer components–processors, motherboards, extension cards, memory DIMMs, and so on. Of course, the amounts used in each part are very small. But with the price of gold reaching all time high in recent years, it’s becoming more and more economically-viable to recover gold from old electronic and computer components than to mine it.

Gold is found in numerous places on a motherboard: IDE connectors, PCI Express slot, PCI, AGP, ISA, and other ports, jumper pins, the processor socket, and DIMM (SIMM on older motherboards) slots.

All of these connectors are often covered with a fine layer of gold a few microns thick, deposited by flashing or plating.

And Youtube is filled with more such videos.

http://www.youtube.com/watch?v=O3yxYYaQQy8

I suggest you not to experiment it, unless you are properly guided and have full safety gear ready. As various chemicals used and produced during the experiment can be very dangerous. Sodium metabisulfate, HCl, nitric acid are the basic chemicals that are required.

The reaction between magnesium and chloroauric acid is Mg + HAuCl4 = Au + MgCl2 + H2
But if you use sodium metabisulfite, then the reactions are as below:
Na2S2O5 + H2O –> 2 NaHSO3

3 NaHSO3 + 2 AuCl3 + 3 H2O –> 3 NaHSO4 + 6 HCl + 2 Au

So if you are one of the students of chemical engineering and looking for your final semester project ideas, this could be a great one. As the chemicals used are easily available in any chemical engineering lab.

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Google uses 260 million watts

Google – The Green search Engine

Google uses 260 million watts continuously across the globe, the company reported on 8th September 2011. It seems large but in comparison, its quite energy efficient.

Google owns about 3 percent of servers worldwide and uses only 1 percent of electricity for data centers worldwide. In its report, Google compares the energy usage of companies’ in-house computer systems to the energy used by its cloud servers. It estimates that running G-mail instead of an in-house e-mail system can be almost 80 times more energy efficient. Google says that 25 percent of its energy was supplied by renewable fuels—such as from wind farms—in 2011, and plans to increase that to 30 percent this year.

Urs Hoelzle, Senior Vice President, Technical Infrastructure in his post says” We started the process of getting to zero by making sure our operations use as little energy as possible. For the last decade, energy use has been an obsession. We’ve designed and built some of the most efficient servers and data centers in the world—using half the electricity of a typical data center. Our newest facility in Hamina, Finland, opening this weekend, uses a unique seawater cooling system that requires very little electricity.”

Google on its Green google site mention that “At Google, we’ve worked hard to minimize the environmental impact of our services. In fact, to provide you with Google products for a month, our servers use less energy per user than leaving a light on for 3 hours. If you add in our renewable energy and offsets, our footprint is zero. And we continue to find new ways to reduce our impact even further. Learn more about our efforts below. ”

Google efforts in efficiency, buying clean energy, and purchasing offsets brings googles carbon footprint down to zero. Google is going beyond carbon neutral by investing hundreds of millions of dollars in renewable energy projects that create far more renewable energy for the world than it consume as a company.

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facebook users according to country

- On 1st July 2008, Facebook were reporting 82,451,680 active users, Facebook figures now show that Facebook has 233,864,820 global users.

- Facebook growth has come everywhere. USA Facebook users have increased by 41,567,420, but Facebook has also seen a growth rate of 3000% in Indonesia!

- In July 2008 11 countries had more than 1 million Facebook users, now 33 countries have more than 1 million Facebook users.

- Explosion in Facebook users numbers was seen in Western Europe (France, Spain etc) and South America (eg Chile) in the second half of 2008 (though numbers are still growing).

- More recently the fastest growing Facebook markets have been in Eastern Europe (eg Czech Republic), the Far East (Indonesia etc) and, significantly for Orkut, Brazil and India

Here are the Top 30 countries with highest number of Facebook users (2nd July 2009 - data from Facebook):

Rank	Country	Number of Facebook users	12 month growth %	6 month growth %
1	USA	69,378,980	149.5%	64.9%
2	UK	18,711,160	67.5%	25.3%
3	Turkey	12,382,320	257.4%	56.1%
4	Canada	11,961,020	24.3%	10.1%
5	France	10,781,480	338.1%	63.7%
6	Italy	10,218,400	1980.7%	82.9%
7	Indonesia	6,496,960	2997.3%	624.3%
8	Australia	6,053,560	88.2%	39.8%
9	Spain	5,773,200	729.6%	122.3%
10	Colombia	5,760,300	138.8%	58.6%
11	Argentina	4,906,220	1073.8%	117.5%
12	Chile	4,830,680	129.4%	16.3%
13	Mexico	3,644,400	249.5%	153%
14	Venezuela	3,578,740	270.2%	91%
15	India	3,236,140	354.8%	202.1%
16	Germany	3,136,680	407.5%	149.9%
17	Philippines	2,719,560	1572.1%	596.1%
18	Belgium	2,372,460	346.2%	43.3%
19	Sweden	2,287,240	100.3%	34.8%
20	Hong Kong	2,087,580	149.1%	43.1%
21	Malaysia	1,995,040	342.8%	134.6%
22	Denmark	1,961,880	152.4%	10.5%
23	Norway	1,853,840	58.4%	27.3%
24	South Africa	1,720,820	96%	87%
25	Greece	1,638,980	224.6%	64%
26	Egypt	1,618,040	106.5%	96.7%
27	Switzerland	1,491,940	280.1%	32.9%
28	Israel	1,433,540	142.2%	66.4%
29	Singapore	1,384,760	198%	87.1%
30	Finland	1,097,600	109.9%	19.4%

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10 mistakes to avoid on Facebook pages

1. Using Facebook posts as pitches
Posting messages on the Facebook wall that are sales pitches was one no-no unanimously singled out by all marketers. "The Facebook wall is not a megaphone, and your fans are not likely to be sitting around with bated breath waiting to hear the latest news you have to offer," said Jetstar social media manager Andrew Mathwin.

According to Ben Israel, digital strategist at Edelman Digital, it is a mistake to "treat your wall as a promotional ticker". "People certainly don't want their walls filled with advertising." Brands need to create content that is relevant to what people want and need, so the content strategy should support a sustainable narrative, be interactive and engaging, and also add value to the community, he advised.

Distribion's Rodriguez noted that people are likely to be more interested in an offer, information that helps them with a problem, or anything that provides an enjoyable experience. For instance,American Family Insurance dishes out parenting tips, and Disney answers customer queries and posts photos of activities in its theme parks, he said.

2. Disabling wall posts
Natasha Zhao, lead consultant at social media marketing agency Blugrapes, observed that some brands disable their walls--so users cannot post on it--for fear of negative comments from customers. Such concerns are valid, but "if you want to be on social media, you have to be social" and allow wall posts, she pointed out.

For example, budget airline AirAsia leaves its wall open for fans to post comments, ask questions and provide feedback, and the company also responds promptly to these messages either on Facebook or via Twitter, she said.

Zhao stressed that brands need to be realistic and expect that customer comments will not always be good or positive. Oftentimes, negative comments surface on a brand's Facebook page because customers want to be heard, so they resort to "galvanizing ground movement to pressure a brand to react".

3. Being surprised or absent when customers talk back
In addition, Israel pointed out that there are "brands [which] are great with interactions only when the conversations are positive", but disappear when its service, product or reputation come into question.

Companies, said Rodriguez, should not be surprised when customers use social media platform to ask questions, suggestions and air complaints, and then commit another mistake by not responding or blocking anything remotely negative.

"Businesses are accustomed to a tightly-controlled top-down communications strategy but social media such as Facebook is anything but," he added. In fact, a company can use the chance to turn an unhappy customer into a happy one by handling negative feedback well, he said.

4. Posting too often…or too rarely
Israel highlighted that one of the most overlooked aspects of Facebook page management is the "science of attentionomics", which is optimizing content for captive attention. He advised businesses to use tools to help determine the ideal times to engage their audience with Facebook posts. Not updating your Facebook page enough or at the right times may mean message never reach the target audience; on the other hand, updating too often will only annoy fans and cause them to leave your page, he warned.

According to Rodriguez, posts made in the morning before 8 a.m. and on weekends generate more buzz than posts made in the middle of a work day, especially if the posts contain specific information or offers that fans can benefit from.

5. Treating the page like a profile
Pointing out that "people have profiles, businesses have pages", Rodriguez explained that unlike profile owners, page owners have much more control over how their pages can look, the tabs and features they want to add, and the kinds of analytics or reports they can get. The added functionalities are "perfect" tools to "harness the real power of Facebook" and its community for business objectives such as generating discussions and mailing lists, he noted. Treating the Facebook fan page like a profile is limiting and depriving a company of such opportunities, he said.

6. Lack of human touch
Jetstar's Mathwin noted that a company's "social response" is simply an extension of a company's customer service such as its call center, so Jetstar has a team dedicated to responding to customers' posts on social media quickly in real time, so customers appear to be communicating with a "real person".

Zhao of Blugrapes also emphasized that companies cannot adopt a broadcast approach and push out content one-way. Brands need to "be sociable", not just in responding or addressing customer queries and comments, but also thanking them if users give compliments.

7. Lack of multimedia
Mathwin added that brands should not fear multimedia but embrace it on their Facebook pages. "It's easy for brands to fall into the trap of block text after block text…but multimedia content, such as photos and video, help capture your fans' attention, provides a reason to share and keeps bringing them back for more."

For instance, Jetstar found that updating its Facebook pages with new photos of the latest travel destinations entices peoples to explore those locations.

8. Not investing in the right creatives
Zhao observed that some brands fail to consider the user experience and flow of the Facebook platform and hence do not optimize the content for its page, resulting in illegible creatives. Rather than "force feed" above-the-line creatives targeting mass consumption onto the page, brands must be mindful the layout and information on its page should be well-organized and easy to read for users, she pointed out.

9. Not thinking long-term
Bands that venture into social media with only a campaign strategy, noted Zhao, end up with abandoned campaign pages. A campaign can start out very successfully, and be relevant, engaging and garner a large fan base, but once the operation is over the company stops the engagement and conversations, she said.

Companies should approach social media with a long-term strategy and objectives that are primarily focused on engaging their audience and their needs and interests, while simultaneously building their brand by including the occasional campaign or promotion, she advised.

10. Rushing and expecting magic
Rather than rushing to "post a page in 5 minutes or less", Distribion's Rodriguez said smart marketers plan a strategy of managing and maintaining the Facebook page, from thinking about the page's look, who updates the content, and what should and should not be shared on Facebook.

Similarly, Edelman's Israel said companies should not "expect magic to happen" and need to discard the "if you build it they will come" mentality. Sustaining success on the Facebook page requires a commitment to evolve the strategy with the lifecycle of the community, understanding the members' unique characteristics and creating content and experiences that continually add value, he added.

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Yahoo revamps its online video site

Yahoo offers the largest selection of premium video content on the Web--not the user-generated kind that fill YouTube--and yet users have no idea.

So the company is rolling out a new service today, called Yahoo Screen, that puts all of the videos to which it has access in one spot. In the past, users looking for Yahoo's video content had to fish around various Yahoo sites to find programming.

"It's rather daunting finding something that's interesting for you to watch," said David Rice, Yahoo's vice president of media properties.

At Yahoo, shows such as Sports Minute are found on its sports sites while The Thread, its celebrity gossip program, was available only on its entertainment Web properties. So while the company has the most-viewed portfolio of original programming online, executives learned from focus groups that users had no idea.

The new Yahoo Screen

(Credit: Yahoo)

Yahoo Screen offers a carousel-like selection of videos that users can scroll through to find the show they want. Each day, editors curate the content, picking the programming that they think users will most want to watch. Ultimately, Yahoo will personalize the content, filling much but not all of the carousel with programs aimed at specific tastes.

"There will be a mix of serendipity and personalization," Rice said, so that viewers can still stumble across programs that might not mesh exactly with their interests. The personalization feature will roll out over the next three to six months, Rice added.

Yahoo is also categorizing programs on the site, so users can quickly find, for example, all of its lifestyle shows in one spot, and all of its finance videos in another.

The Web giant has also expanded it library of third-party videos from such sources as Hulu, Fox News, The Onion, and Turner Sports, among others. Just yesterday, Yahoo announced a distribution deal with ABC News, which agreed to will distribute some of its content via Yahoo News.

Yahoo is also adding new original programming targeted at women to its Web lineup as well. Reluctantly Healthy, a program about staying fit while managing a busy lifestyle, stars Judy Greer, who played Kitty Sanchez on the Fox series "Arrested Development." Niecy Nash, who played Deputy Raineesha Williams on Comedy Central's "Reno 911!," hosts a weekly relationship show Let's Talk About Love.

And rather than selling the advertising on the Web programs before airing them, Yahoo is going sell ads for the shows on an ongoing basis, much like the way television advertising is done now. The goal is to create inventory for advertisers to buy.

"There's so much demand for video advertising," Rice said

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